Business
2 July, 2025
Mount Isa Mines Rodeo partners with Aussie icon
Akubra has been named as Presenting Partner of this year's event.
The Mount Isa Mines Rodeo has announced a landmark partnership, with iconic Australian hat brand Akubra returning in 2025 as Presenting Partner — uniting two Outback legends on the red dirt stage.
The partnership brings together two of the nation’s most iconic brands, each deeply woven into the fabric of the bush, the battler, the brave and the bold, under one mighty brim.
Mount Isa Rodeo chair Mark Thompson said the last time Akubra was officially associated with the legendary event was back in the 1980s.
“After 44 years, the hat so proudly worn by generations of Australians, whether they ride or rope or work in the city, comes back to the famous red dirt of Kalkadoon Arena at Buchanan Park as a Presenting Partner,” he said.
Akubra CEO Natalie Culina said the partnership signalled a meaningful homecoming, bringing together two icons of Australian culture.
“From cattle stations to rodeo arenas, Akubra has been engrained in rural Australia’s story for more than a century,” she said.
“This rodeo is more than just an event – it’s a celebration of grit, tradition and country spirit, and we’re proud to stand alongside the competitors, fans and families who make it so special.
“We’re excited for Mount Isa Mines Rodeo presented by Akubra to write the next chapter of this iconic event and continue supporting the community that has always embraced us.”
Akubra’s commitment to the bush is deeply rooted in its workshop in Kempsey, NSW where its hats have been handcrafted for over 50 years.